Marketplace Infographics With a Neural Network

Why a listing needs infographics at all

A marketplace shopper rarely reads the description until the product catches their interest - and it's the first photo that has to catch it. Infographics laid over the image add the size, material, contents, or benefit to the picture that would otherwise stay buried in the description text.

That's exactly the neural network's job here - not to draw a pretty picture for its own sake, but to quickly build a layout with the key facts over the product photo.

Step 1. Gather your list of facts

Before you open any tool, write out 3-4 facts about the product that genuinely affect the decision to buy: size, material, lifespan, what's included. This is the one case where you don't need a neural network - you put the list together yourself, since you know the product.

How to choose what to keep

• Keep only what sets the product apart from similar ones from competitors
• Drop facts that are already visible in the photo
• Order the facts by importance - the strongest argument goes at the top of the layout
• No more than 4 points - anything beyond that won't read on a single slide

Step 2. Choose a tool to build it

You can build infographics in almost any graphics editor, but tools with neural-network templates do it faster - they drop text and icons into a ready-made structure in a couple of minutes.

Step 3. Build the layout

Drop in the product photo and the list of facts from step 1, and ask the tool to arrange them on the template. From there the layout almost always needs a manual touch-up - automatic placement doesn't always account for where the product actually sits in the photo.

• Don't cover the key part of the product in the photo with text
• Keep one font and one color scheme across every slide of the listing
• Add a backing behind the text if the photo background is busy

Good infographics read in a second, they aren't a puzzle to solve. If you have to squint at tiny text, it's already not working.

Step 4. Check it on a small screen

Most shoppers browse listings on a phone, where the photo preview is quite small. Open the finished layout on a phone screen and see whether the text reads without zooming in - if not, make the font bigger and the facts fewer.

Also check the platform's requirements for the size and format of the main photo - they differ between marketplaces. Look up the exact numbers in your seller dashboard when uploading, not in generic advice from the internet.

Common mistakes when building infographics

The most common mistake is overloading the slide with text, because the neural network defaults to inserting every fact at once. The second mistake is a different infographic style on every listing in the store, which keeps the brand from being memorable.

• Don't put more than 4 facts on a single slide
• Don't change the design style from listing to listing without a reason
• Don't publish a layout without checking it on a small screen

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